China’s economy is shifting from high-speed growth to high-quality development, with the FMCG sector in particularly progressing at breakneck pace. Of course, along with that progress comes heightened consumer expectations. Meeting those needs and cutting through the diversity of products on the market is now a matter of measuring value and innovation. In fact, Nielsen data shows that 65 percent of the increase in FMCG sales comes from “new” products.
