455 box 7 Mechelsesteenweg, 1950 Kraainem, Belgium
+32 2 678 06 06

VOTED PRODUCT OF THE YEAR

WORLDWIDE

Voted Product of the Year is the world’s largest consumer- voted award for product innovation. Established in France in 1987, the logo license currently operates in forty countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for product innovation.

The Product Activation Specialist

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VOTED PRODUCT OF THE YEAR

operates in 40 countries and 5 continents.

SEE ALL COUNTRIES

MISSION

1

Supporting product innovation

2

Developing the logo’s trademark

3

Expanding the global network

4

Going digital, social & data

Philippe-Gelder-B&W

Innovation is our obsession. Our concept is today managed from Belgium and present in 40 countries, and provides us with strength and valuable insights. Anything that supports and emphasises innovation and new products on store shelves is valuable, and we would like to share it with you. Because a successful new product or innovation is a perfect weapon to increase your brands’ penetration in an adverse economic environment where

Philippe Gelder
Founder & Chairman, Voted Product of the Year Worldwide

AROUND THE GLOBE

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continents
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countries
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billion consumers

WINNERS 2017

France

Romania

Lebanon

Belgium

Tunisia

Bulgaria

Malaysia

United Kingdom

Turkey

Italy

Gulf

Hungary

Slovenia

Netherlands

Michael Inpong-Muller UK-bw

We love Product of the Year! It’s a fantastic institution in the UK. It helps tremendously to boost sales and drive awareness of innovation. The more you put behind POY, the more you get back.

Michael Inpong
Marketing Director, Muller Dairy
Sophie Rock-Beiersdorf UK-bw

An accolade from real consumers and I think it is like the ultimate test for your innovation. Nivea will be using it online for digital activity and social activation, and also through our PR communication.

Sophie Rock
Brand Manager, Beiersdorf
Tatenda Matemera - Unilever UK-bw

We think the logo is very strong because in a consumer opinion, when they see this on pack for example, it gives them a strong reason to believe that the product has a real quality. So we will definitely use this logo on our pack and in digital communication – on Facebook and our website – to basically support our products.

Tatenda Matemera
Assistant Brand Manager, Unilever
Elaine McCague - GSK-b

We feel within GSK that POY is really beneficial to win – it really does help consumers to choose between the number of products they see within a supermarket.

Elaine McCague
Marketing Manager, GSK