Supporting product innovation
Developing the logo’s trademark
Expanding the global network
Going digital, social & data
Innovation is our obsession. Our concept is today managed from Belgium and present in 45 countries, and provides us with strength and valuable insights. Anything that supports and emphasises innovation and new products on store shelves is valuable, and we would like to share it with you. Because a successful new product or innovation is a perfect weapon to increase your brands’ penetration in an adverse economic environment where consumers have the upper hand.
AROUND THE GLOBE
We love Product of the Year! It’s a fantastic institution in the UK. It helps tremendously to boost sales and drive awareness of innovation. The more you put behind POY, the more you get back.
An accolade from real consumers and I think it is like the ultimate test for your innovation. Nivea will be using it online for digital activity and social activation, and also through our PR communication.
We think the logo is very strong because in a consumer opinion, when they see this on pack for example, it gives them a strong reason to believe that the product has a real quality. So we will definitely use this logo on our pack and in digital communication – on Facebook and our website – to basically support our products.
We feel within GSK that POY is really beneficial to win – it really does help consumers to choose between the number of products they see within a supermarket.