Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in more than 40 countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for marketing innovation.
Products must have national distribution and demonstrate meaningful consumer innovation.
General categories of eligible product entries include all FMCG products but also electrical appliances, home maintenance products, digital products and services, … We can also innovate in terms of categories.
We accept entries from products that demonstrate innovation in their function, design, packaging or ingredients.
According to Nielsen France research figures:
KEY DIFFERENTIATORS FROM OTHER MARKETING INNOVATION AWARDS
Compared to competitors, Voted Product of the Year award is one of the oldest business to consumers awards present on the worldwide FMCG market.
Voted Product of the Year is global and can be implemented in any category of FMCG products present on the market.
Thanks to its licensees’ network, Voted Product of the Year has already established itself in more than 40 countries and therefore benefits from a worldwide recognition.
In markets where Voted Product of the Year is present, it is positioned as a gold standard.
WHAT MAKES POY UNIQUE?
In operation for many decades, Voted Product of the Year has had the opportunity to establish relations of trust with retail industry’s major innovation leaders, such as Procter & Gamble, Unilever, L’Oréal, Johnson & Johnson or Nestlé.
Voted Product of the Year has a globally expanding footprint that stands in more than 40 countries at this stage. Each country operates in pursuit of a similar goal: to guide consumers to the most innovative products on the market.
Voted Product of the Year rewards marketing innovation through some of the largest independent consumer surveys, which are conducted by global leaders in market research, such as TNS, GFK or Nielsen.
Over the last 3 years in France, average sales of participating products have increased by 25,5%.