Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in approximately 40 countries worldwide with a singular purpose: to guide consumers to the best new products on the market and to reward industries for their marketing innovation.

Innovation is our obsession. Our concept is currently managed from Belgium and is present in up to 40 countries, providing us with strength and valuable insights. Anything that supports and emphasizes innovation and new products on store shelves is valuable, and we would like to share it with you. Because a successful new product or innovation is a powerful tool to increase your brand’s penetration in an adverse economic environment where consumers hold the upper hand.
OUR VALUES
KEY DIFFERENTIATORS FROM OTHER MARKETING INNOVATION AWARDS
Compared to competitors, Voted Product of the Year award is one of the oldest business to consumers awards present on the worldwide FMCG market.
Voted Product of the Year is global and can be implemented in any category of FMCG products present on the market.
Thanks to its licensees’ network, Voted Product of the Year has already established itself in up to 40 countries and therefore benefits from a worldwide recognition.
In markets where Voted Product of the Year is present, it is positioned as a gold standard.

French 2017 ad campaign produced for B2B target.
WHAT MAKES POY UNIQUE?
Trust
In operation for many decades, Voted Product of the Year has had the opportunity to establish relations of trust with retail industry’s major innovation leaders, such as Procter & Gamble, Unilever, L’Oréal, Johnson & Johnson or Nestlé.
Global
Voted Product of the Year has a globally expanding footprint that stands in up to 40 countries at this stage. Each country operates in pursuit of a similar goal: to guide consumers to the most innovative products on the market.
Independent
Voted Product of the Year rewards marketing innovation through some of the largest independent consumer surveys, which are conducted by global leaders in market research, such as TNS, GFK or Nielsen.
Proven results
Over the last 3 years in France, average sales of participating products have increased by 25,5%.