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455 box 7 Mechelsesteenweg, 1950 Kraainem, Belgium
+32 2 678 06 06
info@poyworldwide.com

Concept

Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in more than 40 countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for marketing innovation.

A CONSUMER’S VOTE
The logo is granted based on the votes of a large panel of consumers, through a market survey conducted in each country by a leading market research company (TNS, Nielsen, GFK, etc…)
TRANSVERSAL REACH
Eligible product categories include all FMCG products but also electrical appliances, home maintenance products, digital products and services, … There can be only one winning product in each category.
A MEDIATIZED AWARD
Winning products are announced at annual award ceremonies, which are held in each participant country. Both winners and finalists receive a comprehensive research analysis on the consumer survey.
A MARKETING TOOL
The awarded companies are granted the right to use the logo in their marketing communication for one year. It has a proven track record of being a powerful merchandising tool for marketers, increasing product’s trial, distribution, awareness and sales.
Philippe-Gelder-B&W

Innovation is our obsession. Our concept is today managed from Belgium and present in 40 countries, and provides us with strength and valuable insights. Anything that supports and emphasises innovation and new products on store shelves is valuable, and we would like to share it with you. Because a successful new product or innovation is a perfect weapon to increase your brands’ penetration in an adverse economic environment where consumers have the upper hand.

Philippe Gelder
Founder & Chairman, Voted Product of the Year Worldwide

OUR VALUES

Reliability

Efficiency

Consistency

Respect

Commitment

FIGURES

According to Nielsen France research figures:
(April 2011)

Know POY
88%
Trust POY
68%
Think POY supports sales growth
86%

KEY DIFFERENTIATORS FROM OTHER MARKETING INNOVATION AWARDS

Long and successful experience

Compared to competitors, Voted Product of the Year award is one of the oldest business to consumers awards present on the worldwide FMCG market.

Great product diversity

Voted Product of the Year is global and can be implemented in any category of FMCG products present on the market.

Worldwide research

Thanks to its licensees’ network, Voted Product of the Year has already established itself in more than 40 countries and therefore benefits from a worldwide recognition.

Reference in class

In markets where Voted Product of the Year is present, it is positioned as a gold standard.

French 2017 ad campaign produced for B2B target.

WHAT MAKES POY UNIQUE?

1

Trust

In operation for many decades, Voted Product of the Year has had the opportunity to establish relations of trust with retail industry’s major innovation leaders, such as Procter & Gamble, Unilever, L’Oréal, Johnson & Johnson or Nestlé.

2

Global

Voted Product of the Year has a globally expanding footprint that stands in more than 40 countries at this stage. Each country operates in pursuit of a similar goal: to guide consumers to the most innovative products on the market.

3

Independent

Voted Product of the Year rewards marketing innovation through some of the largest independent consumer surveys, which are conducted by global leaders in market research, such as TNS, GFK or Nielsen.

4

Proven results

Over the last 3 years in France, average sales of participating products have increased by 25,5%.