Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in more than 40 countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for marketing innovation.
Innovation is our obsession. Our concept is today managed from Belgium and present in 40 countries, and provides us with strength and valuable insights. Anything that supports and emphasises innovation and new products on store shelves is valuable, and we would like to share it with you. Because a successful new product or innovation is a perfect weapon to increase your brands’ penetration in an adverse economic environment where consumers have the upper hand.
According to Nielsen France research figures:
KEY DIFFERENTIATORS FROM OTHER MARKETING INNOVATION AWARDS
Compared to competitors, Voted Product of the Year award is one of the oldest business to consumers awards present on the worldwide FMCG market.
Voted Product of the Year is global and can be implemented in any category of FMCG products present on the market.
Thanks to its licensees’ network, Voted Product of the Year has already established itself in more than 40 countries and therefore benefits from a worldwide recognition.
In markets where Voted Product of the Year is present, it is positioned as a gold standard.
French 2017 ad campaign produced for B2B target.
WHAT MAKES POY UNIQUE?
In operation for many decades, Voted Product of the Year has had the opportunity to establish relations of trust with retail industry’s major innovation leaders, such as Procter & Gamble, Unilever, L’Oréal, Johnson & Johnson or Nestlé.
Voted Product of the Year has a globally expanding footprint that stands in more than 40 countries at this stage. Each country operates in pursuit of a similar goal: to guide consumers to the most innovative products on the market.
Voted Product of the Year rewards marketing innovation through some of the largest independent consumer surveys, which are conducted by global leaders in market research, such as TNS, GFK or Nielsen.
Over the last 3 years in France, average sales of participating products have increased by 25,5%.