455 box 7 Mechelsesteenweg, 1950 Kraainem, Belgium
+32 2 678 06 06

Benefits

BENEFITS OF THE LOGO

Enhances your sales/marketing strategy

Increases consumers’ try-outs

Significantly stimulates volume sales

Reinforce your relationship with consumers

Highlights new products available in stores

Reinforces sales pitches among distributors

Optimises differentiation from competitors in the aisles

Reward industries’ product innovation programs

BENEFITS FOR CONSUMERS
BENEFITS FOR RETAILERS
Trust
83%
Awareness
87%
Reinforced brand image
80%
Purchase intention
68%
Logo perceived as a reference
80%

Figures based on online surveys conducted by IRI, Italy, September 2015.

Trust
68%
Awareness
88%
Reinforced brand image
77%
Sales booster
86%
Distribution incline to reference the product
69%

Figures based on online surveys conducted by Nielsen, France, 2011-2014.

A POWERFUL LOGO

PROVEN IMPACT ON SALES

Food & Beverages
25,6%
Personal
10,6%
Home
36,5%
Average increase - France
25,5%
Average increase - Worldwide
15%

(*) Management information – average observation in France on winning products during the use of the POY logo.

Early market penetration and trial feedback

Independent endorsement from a representative consumer survey

Owned media: 48% of new product adoption by consumer starts in retail, hence the role of a logo