Benefits of the logo

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Strengthens your sales and marketing strategy

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Drives consumer trial

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Significantly boosts sales volume (+25% increase)

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Strengthens the relationship with consumers
Enhances product visibility in-store and in brand communications, strengthening innovation and trust perception

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Supports brand messaging across all channels

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Improves on-shelf differentiation or reinforces the corporate brand across broader communication and marketing channels

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Rewards innovation and brand trust

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Benefits for products
  • Consumers recognize our logo
  • Boosts penetration rate
  • Valuable consumer insights
  • 100% of winning products tested in real consumption situations
  • Complete research report
  • A majour asset on packs and shelves to win the battle of the last meter
Benefits for brands
  • Instant credibility: a trusted, recognized seal of consumer approval
  • Brand reinforcement: showcases recognition and long-term commitment
  • Standout differention: boosts visibility and purchase intent
  • Versatile communication: effective across media, digital, POS, and employer branding
  • Commercial value: builds trust with retailers and partners
  • Loyalty driver: strengthens emotional bonds and retreat purchases
  • Internal pride: motivates marketing, R&D, and sales teams
  • Insightful data: includes a full consumer research report
Benefits for retailers
  • Instant recognition: a trusted logo, symbol of consumer approval
  • Retail credibility: proves your store meets expectations across categories
  • Drives traffic and loyalty: attracts and reassures shoppers
  • High in-store visibility: impactful across shelves and promo areas
  • Cross-channel ready: powerful in digital, print, POS, and media
  • Competitive edge: shows you’ve earned consumer preference
  • Team motivator: builds pride and unity internally
  • Actionable insights: includes a full consumer research report

Ready to elevate your product or brand?

Contact us