● PARIS: 66 Rue Escudier, 92100 Boulogne-Billancourt ● BRUSSELS: 455 box 7 Mechelsesteenweg, 1950 Kraainem
+32 2 678 06 06

Process

THE FOUR-STEP PROCESS
 Product Submission       >  Product Selection       >                Study             > Awards
Open to all FMCG & Mass market products Jury of industry professionals to select “finalists” Largest FMCG consumer research in the world The winners are awarded the right to use the Voted Product of the Year logo on their product
Must already be in the market, launched max. 18 months before submission
“Finalist Fee” to be paid in case of selection (for market study to come) * Online questionnaires (innovation, attractiveness, product satisfaction) “Winner Fee” to be paid by the winners in each category **
Must be innovative (design, function, packaging, …)
Definition of the product categories Conducted by leaders in business intelligence (Nielsen, TNS, GFK) The Awards Ceremony
Product with the best score wins the category Use of the POY logo:
– in product media campaign
– on pack
– in store

* Finalist fees vary according to countries
** Winner fees vary according to countries